"Chip Bell understands the importance of gaining trust while running a customer-centric business, and shares the secrets to success."

Herve Humler, President & COO of The Ritz-Carlton Hotel Company LLC

About The Book

If Cirque du Soleil wrote a book on customer service, it would probably sound like Sprinkles. This provocative book has been endorsed by marketing guru Seth Godin, famed executive coach Marshall Goldsmith, as well as the CEOs or Presidents of Ritz-Carlton Hotels, UPS, Wolfgang Puck Worldwide, Kimpton Hotels, Nationwide, Lucchese and Edible Arrangements. They laud its compelling stories, insights, and techniques.

Sprinkles is authored by Chip Bell, the inventive mind that wrote such bestselling books as The 9 1/2 Principles of Innovative Service, Take Their Breath Away, Service Magic and Managing Knock Your Socks Off Service. Just as sprinkles make a good cupcake special, this amazing book provides the perfect recipe for elevating the loyalty of today's picky, fickle, and vocal customers.

Sample Chapter

Download a free sample of Sprinkles and start learning the recipe to better customer service now...
By Chip Bell

Praise For 'Sprinkles'

  • "Sprinkles will elevate the passion of everyone who reads it and the success of every organization that practices it."
    ~ Michael Depatie, CEO of Kimpton Hotels & Restaurants
  • "Chip Bell's Sprinkles provides five-star concepts for serving the kind of experience that gets five-star reviews from customers."
    ~ Joe Essa, President of Wolfgang Puck Worldwide
  • "Chip Bell’s insightful book will light up your life, fire up your customer service, and rev up your bottom-line. If you’re interested in delivering story-making service, read Sprinkles."
    ~ Ron Wallace, Former President of UPS International
  • "Chip Bell has delivered a magnificent encore. Sprinkles is chock-full of his signature stories mixed with practical guidance. "
    ~ Mark Pizzi, President of Nationwide Insurance
  • "Luxury brands require luxury service. Sprinkles is a delightful treasure for all who care about taking service to a pinnacle level."
    ~ Doug Kindy, President of Lucchese Boot Company

Video Trailer


About Chip Bell

Chip R. Bell is a renowned keynote speaker and has served as consultant or speaker to such organizations as Microsoft, Nationwide, Marriott, Lockheed-Martin, Cadillac, Ritz-Carlton, Caterpillar, Verizon, USAA, Harley-Davidson and Victoria’s Secret.

He is the author of many best sellers including The 9½ Principles of Innovative Service, Wired & Dangerous with John Patterson, Take Their Breath Away with John Patterson, Managers as Mentors with Marshall Goldsmith, Magnetic Service with Bilijack Bell, and Managing Knock Your Socks Off Service with Ron Zemke.

Dr. Bell has appeared on CNBC, CNN, Fox Business, NPR, ABC and his work has been featured in Fortune, Businessweek, Forbes, Wall Street Journal, USA Today, Inc. Magazine, Entrepreneur, WSJ MarketWatch, CEO Magazine, and Fast Company.


About Maggie Ellis Chotas

Maggie Ellis Chotas is a facilitator and leadership coach for The Mulberry Partners who started her career as a middle school teacher and has served as director and consultant for public and independent schools in Philadelphia, New York City, Charlotte, and Durham, NC. She has attained a B.A. from Swarthmore College, an M.A. from St. John’s College in Annapolis, and an M.A. in school administration from The University of North Carolina at Chapel Hill.

In addition to her work with The Mulberry Partners, Maggie is Senior Program Manager for North Carolina Ready for Success, a collaboration initiative that ensures seamless transitions for students through NC educational systems from Kindergarten through college and career.

She lives with her husband and two children in Durham.


Recent Press

  • Sprinkles – Simple yet powerful ideas to deliver innovative service
    Sometimes it’s how you deliver the service to your customers that’s as important as what you deliver.
  • Sprinkles: Value-Unique Service Trumps Value-Added
    Customers today are bored! Blame it in part on their elevated standards for all customer experiences. To paraphrase...
  • Sprinkles: Creating Awesome Experiences Through Innovative Service
    Chip Bell is one of my all-time favorite business authors. His specialty is customer service and no matter how many book

Press Inquiries

To request an interview with Chip regarding his new book, Sprinkles, please contact:


Weaving Influence
By Chip Bell
+1 (734) 854-3486

Buy Your Copy Now

Leaders of organizations have spent years focusing on value-added service. Yet today’s customers, who elevate their expectations every time a service provider adds more, have run the delivery of service delight straight into the too-pricy zone.

Adding more into the effort to exceed customer expectations comes closer to completely eliminating profit margins already razor thin for most.

The new perspective reflected in Sprinkles is value-unique service and not value-added service which provides a more promising path to delight - one with ingenuity, not addition. Order your copy now to learn more.

Get your copy of Sprinkles at one of these recommended booksellers:

  • buy_button_title
  • buy_button_title
  • buy_button_title

Bulk Order Savings & Offers

Interested in purchasing a larger quantity of books at once? Betsy & Maggie are pleased to offer the following value-added offers when you purchase a Power Through Partnership in bulk. To find out more see below or contact us directly to get your order started...

  • 250-499 Books
  • Mulberry Partners will provide (3) complimentary 30-minute virtual coaching sessions for solos, partners, or trios.
  • 500-999 Books
  • Mulberry Partners will provide (3) complimentary 30-minute virtual coaching sessions for solos, partners, or trios.
  • Mulberry Partners will provide a complimentary keynote address for your organization (travel expenses additional).
  • 1000+ Books
  • Mulberry Partners will provide (3) complimentary 30-minute virtual coaching sessions for solos, partners, or trios.
  • Mulberry Partners will provide a complimentary keynote address for your organization (travel expenses additional).
  • Mulberry Partners will provide a complimentary 1/2 day, in an event for your organization (travel expenses additional).

Share The Book On Social Media